Door knocking distinguishes you from competitors. It is amongst the best recognized and proven lead generation methods for realtors, but does door knocking bring success in Australia?
As you know, the higher the number of leads generated, the higher will be the revenue. Let it be a new real estate agent in the field or the highly knowledgeable and experienced ones running the business for years, door knocking works effectively for both by creating an impact in the minds of customers that are there to stay. It results in meaningful relationships with the clients eventually leading to sales and strong brand recognition.
Face to face engagement builds trust
This method of networking inculcates a sense of trust in the minds of your potential customers since they get the chance of truly knowing you, not just your online avatar. They feel that you are a person who’s willing to facilitate them and aid them in finding the right place instead of just another wolf looking for sheep. They are not discouraged with the feeling that you’re persuading them into something. The door knocking technique makes them think that you’re informing about the list of potential options that they could benefit from. It’s a well-known fact that reality doesn’t matter as much as what goes in the minds of your prospect.
Door knocking is low cost
The door knocking technique does involve a relatively minute amount of shoe leather cost but the fact that it is absolutely free distinguishes this method of interacting with the potential clients from any other. Any wise person would know that the potential of knocking the houses and reaching the door to door builds a relationship stronger than any that could be built over the cell phone, email or any other digital form of marketing your business. There’s no limit to the number of houses you can reach and hence there is always a margin of convincing and informing more people which results in future sales.
Effort creates success
That door knocking aids in establishing real long-lasting connections makes it the right choice for realtors. By door knocking, even the client’s rejection won’t be that bad. The rejections through cold calling are often disappointing and cause demotivation but the rejections in person would still be an achievement. Such rejections would still mean that your message is being conveyed to the potential customers directly and that leads to a chain reaction causing the message to spread from one person to more and more.
You grow your sphere of influence simultaneously giving rise to the exposure within the market. Being free means that it won’t be affecting the cost in any way and its potential is undefined. Conclusively, the factor that determines the success is the right mindset. Attitude is everything. It only works for real estate agents who believe it will work. With the appropriate energy, this method is undoubtedly the most useful for realtors in this aspect.
Door knocking in Australia
In Australia, the door knocking is considered a crucial aspect by the leading realtors in the field. Claudio Encina is considered one of the leading real estate trainers and he and various other trainers stress on its importance. According to the real estate business bulletin, the door knocking is considered by 46.7 percent of the realtors as an effective method. These included realtors like the CEO of the Peard Real Estate, James Bennet from Belle Property Group Lane Cove and several others. They believe that door knocking is vital for the success of realtors since it’s the most effective method and the time has proven the worth of this traditional method.
The effectiveness of this method in Australia is itself proven by the fact that almost half of the realtors trust this method of selling and generating leads. The fact that these halve includes some of the very enormous names in the field of realtors. Even the very well experienced trainers who are in contact with various realtors believe that the door knocking is an effective and stress on its importance, one example of such would be Claudio Encina, who works directly with some of the leading real estate agents in the field and with various sales teams in Australia in order to identify the various methods of how to deliver the best performance within the field. He stresses upon the crucially important door to door knocking by guiding the realtors through a list of methods that makes it and even efficient method of generating leads and hence ultimately increasing the revenue. The reason it isn’t used by all the realtors is the fact that there are some laws which goes against door knocking in Australia. To deal with that, realtors should go from house to house without directly trying to sell anything. It isn’t illegal to ‘talk’ to the people.
The right tool leads to door knocking success
Use of modern technology takes the traditional burden out of door knocking. In our always connected world, with GPS and vast online databases, mobile technology is a fantastic tool. Use RealtyBuddy to make door knocking a breeze.