door-to-door Archives - Door knocking resource centre

Door knocking works like a charm for Australian Realtors — Door knocking Australian style

Door knocking distinguishes you from competitors. It is amongst the best recognized and proven lead generation methods for realtors, but does door knocking bring success in Australia?

As you know, the higher the number of leads generated, the higher will be the revenue. Let it be a new real estate agent in the field or the highly knowledgeable and experienced ones running the business for years, door knocking works effectively for both by creating an impact in the minds of customers that are there to stay. It results in meaningful relationships with the clients eventually leading to sales and strong brand recognition.

Face to face engagement builds trust

This method of networking inculcates a sense of trust in the minds of your potential customers since they get the chance of truly knowing you, not just your online avatar. They feel that you are a person who’s willing to facilitate them and aid them in finding the right place instead of just another wolf looking for sheep. They are not discouraged with the feeling that you’re persuading them into something. The door knocking technique makes them think that you’re informing about the list of potential options that they could benefit from. It’s a well-known fact that reality doesn’t matter as much as what goes in the minds of your prospect.

Door knocking is low cost

The door knocking technique does involve a relatively minute amount of shoe leather cost but the fact that it is absolutely free distinguishes this method of interacting with the potential clients from any other. Any wise person would know that the potential of knocking the houses and reaching the door to door builds a relationship stronger than any that could be built over the cell phone, email or any other digital form of marketing your business. There’s no limit to the number of houses you can reach and hence there is always a margin of convincing and informing more people which results in future sales.

Effort creates success

That door knocking aids in establishing real long-lasting connections makes it the right choice for realtors. By door knocking, even the client’s rejection won’t be that bad. The rejections through cold calling are often disappointing and cause demotivation but the rejections in person would still be an achievement. Such rejections would still mean that your message is being conveyed to the potential customers directly and that leads to a chain reaction causing the message to spread from one person to more and more.

You grow your sphere of influence simultaneously giving rise to the exposure within the market. Being free means that it won’t be affecting the cost in any way and its potential is undefined. Conclusively, the factor that determines the success is the right mindset. Attitude is everything. It only works for real estate agents who believe it will work. With the appropriate energy, this method is undoubtedly the most useful for realtors in this aspect.

Door knocking in Australia

In Australia, the door knocking is considered a crucial aspect by the leading realtors in the field. Claudio Encina is considered one of the leading real estate trainers and he and various other trainers stress on its importance. According to the real estate business bulletin, the door knocking is considered by 46.7 percent of the realtors as an effective method. These included realtors like the CEO of the Peard Real Estate, James Bennet from Belle Property Group Lane Cove and several others. They believe that door knocking is vital for the success of realtors since it’s the most effective method and the time has proven the worth of this traditional method.

The effectiveness of this method in Australia is itself proven by the fact that almost half of the realtors trust this method of selling and generating leads. The fact that these halve includes some of the very enormous names in the field of realtors. Even the very well experienced trainers who are in contact with various realtors believe that the door knocking is an effective and stress on its importance, one example of such would be Claudio Encina, who works directly with some of the leading real estate agents in the field and with various sales teams in Australia in order to identify the various methods of how to deliver the best performance within the field. He stresses upon the crucially important door to door knocking by guiding the realtors through a list of methods that makes it and even efficient method of generating leads and hence ultimately increasing the revenue. The reason it isn’t used by all the realtors is the fact that there are some laws which goes against door knocking in Australia. To deal with that, realtors should go from house to house without directly trying to sell anything. It isn’t illegal to ‘talk’ to the people.

The right tool leads to door knocking success

Use of modern technology takes the traditional burden out of door knocking. In our always connected world, with GPS and vast online databases, mobile technology is a fantastic tool. Use RealtyBuddy to make door knocking a breeze.

Online References

https://www.realestatebusiness.com.au/breaking-news/5423-agents-divided-over-door-knocking

https://www.domain.com.au/group/agent-news/expert-tips-to-develop-a-killer-prospecting-strategy/

Why pursue door knocking?

Schneider of Smashwords claims that door knocking is like a treasure hunt. Clues to the treasure are all around but there is no definitive map to make sure you are the lucky winner who discovers the treasure. The point though, is to be persistent. Much like anything else in life, those who try harder are the most likely to reap rewards. Those who refine their door knocking techniques are also the real estate agents who will generate the richest treasures at the end of the day.

A study conducted by Harvard Business School provides even greater motivation to continue to engage in the door knocking sales approach. One study conducted by Harvard Business School established that personal interaction on a face-to-face basis ended in recipients recalling the brand name 13 times more than that of other advertising in the market place (Smartzip). That is a powerful reason to retain this technique in any real estate company.

Imagine that an agent generates 13 times more brand recall for his or her company than that of competitors? Based on this data, door knocking should become or remain a staple for all real estate companies. The simple reason for this high degree of recall is that real estate, like most businesses is a people-oriented business. Personalizing your service gets better results than impersonal media advertising. So, how does the agent go about door knocking?

Best practices, make them yours!

Many real estate agents who have done door knocking have some basic advice to offer both novices and seasoned agents.

Dress for success but also dress for comfort. That is the advice offered by Schneider. Real estate agents don’t necessarily need to don a suit to impress but it is definitely advisable to look and behave as a professional.

Write up several sales scripts to follow when door knocking as these will build your confidence and instill trust in the potential lead. When you sound like you know what you are talking about, your market leads will be more likely to be helpful.

Be prepared to deviate from your script as different leads will ask different questions.

Do your homework. You don’t want to be standing in front of a prospect and not know how to respond. Even when you don’t know the answer, assure the prospect that you will find out and get back to them. Keep your word if you want that person to become a concrete prospect in the future.

Bring advertising material with you. This is a useful way to open the conversation and leave contact details should your lead wish to use the information or refer a friend to you for a sale.

This is some basic advice offered by Schneider in her e-book entitled ‘Door to Door Real Estate Prospecting: The Complete Guide to Door Knocking for Listings’and

Josh Snyder in ‘Door Knocking for Real Estate Agents .. THREE THINGS + SCRIPT’on YouTube.

Tried and tested tools to make your door knocking work

Practice and persistence in door knocking are the absolute drivers of success for real estate agents. But everyone needs a little help from time to time. Fortunately, the RealtorBuddy app affords agents a lot of help when going from door to door to build leads.

This exceptional app has been designed precisely for real estate agents. It helps agents to track their door knocking activities. Agents can make brief notes after a call and fill in further details once they have more time back at the office. For example, agents can note which homes had vicious looking dogs, those where there was no response, helpful prospects or those with grumpy owners, which might be best to avoid.

Recording all of this data on the app enables the agent to make door knocking far more successful than in the past. The RealtorBuddy app allows the agent to make follow up calls to strong prospects, remember what was discussed and what topics to focus on in the future to build strong business relationships. Personalization is key to door knocking success stories, and using the app just enhances lead generation.

One last important piece of advice in addition to using the RealtyBuddy app is to plan for success. Set goals. Stick to these and increase them over time. Door knocking may be a traditional real estate sales technique but it still holds enormous value in modern society. This value is greatly enhanced by the RealtorBuddy app, blending the past with the present in a highly successful manner.

Tag: door-to-door

Door knocking succes for Australian Realtors